Procede Software marks 15 years of growth under CEO Larry Kettler

Procede Software is celebrating Larry Kettler’s 15th year as CEO and chairman, highlighting sustained double-digit growth, a 99% customer retention rate and a broader product push into AI, fintech and analytics. The milestone underscores how the San Diego company plans to keep expanding while preserving its customer-first service model.

Why it matters: - Procede Software has spent 15 years under Kettler building a larger role in the commercial vehicle dealership software market. - The company’s 99% customer retention rate points to unusually sticky relationships in a business where dealership systems are hard to replace. - Procede’s expansion beyond core dealer management software signals where it expects the industry to go next: more automation, more data and more embedded financial tools.

What happened: - Procede Software said September 1, 2026, marks Larry Kettler’s 15th anniversary as CEO and chairman. - Kettler joined Procede in 2011 and has led the San Diego company through sustained growth. - Procede described itself as one of the commercial vehicle industry’s most respected dealer management system providers. - Kettler has more than 40 years of technology industry experience.

The details: - Procede said it has delivered consistent double-digit growth under Kettler’s leadership. - The company expanded its product portfolio beyond its core DMS platform. - Newer offerings now include analytics, payments, AI, mobility, lease and rental, communications and business intelligence. - Procede said it has maintained a 99% customer retention rate, among the highest in the DMS industry. - Kettler said the company’s biggest achievements are the people, customers and partners who helped build the business. - Procede said its mission is to help commercial vehicle dealerships operate more efficiently, become more profitable and better serve customers. - The company has focused on long-term relationships over short-term gains. - Procede said it has invested heavily in product innovation while keeping a personal service culture. - Over the past 15 years, the company expanded its leadership team and strengthened relationships with truck manufacturers and industry partners. - Procede has also increased research and development investment. - The company has recently accelerated work in artificial intelligence, embedded fintech, advanced analytics and cloud modernization. - Procede said the goal is to help customers compete in a more connected and data-driven industry. - Kettler credited Procede’s leadership team, employees and customers for the company’s success. - Kettler said many customers have been with Procede for decades and helped shape the company. - Procede Software was founded in 2001 and provides enterprise-level dealer management solutions for heavy-duty commercial vehicle and adjacent markets. - Excede is the company’s flagship product. - Procede said Excede serves dealer locations across the United States, Canada and Australia. - The company said Excede offers departmental functionality, reliability and integrations with OEM providers. - Procede said Excede runs on Microsoft SQL Server and includes modern workflows, APIs and emerging AI capabilities. - Procede’s announcement included contact information for Jen York at +1 858-450-4800. - Procede linked to its website, more information.

Between the lines: - The anniversary story doubles as a strategy update. - Procede is using the milestone to signal continuity in leadership while also showing investors, customers and partners that it is leaning harder into AI and cloud modernization. - The emphasis on retention and long-term customer relationships suggests the company sees service quality as a competitive moat, not just product features. - Kettler’s comments frame the next phase as an industry transition, not just a company expansion.

What's next: - Procede said it will keep innovating, deepen customer partnerships and deliver technology that helps dealerships thrive for decades. - Kettler said the commercial vehicle industry is entering a transformative period driven by artificial intelligence, automation, connected vehicles and data. - Procede intends to lead that shift while remaining a trusted partner to dealership customers. - The company is expected to keep pushing its AI, fintech, analytics and cloud efforts as the market evolves.

The bottom line: - Procede is celebrating a leadership milestone, but the bigger message is strategic: the company wants to pair stable customer relationships with a faster-moving product roadmap.